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horizon | insights

Why is Digital Marketing Important for Business?

Digital marketing is to market and advertise a business, person, product, or service using online channels, electronic devices, and digital technologies. A traditional marketing campaign, for example, may use print ads, coupon mailers, and billboards, whereas a digital marketing campaign may use social media (Facebook, Instagram, TikTok, etc.) and email to promote a business. In recent years, the growth of digital marketing has become significant. According to Forrester, companies will soon invest more than $140 billion annually in digital marketing. Companies continue to pour marketing budgets into digital marketing because of the powerful and cost-effective way to reach the target audience.

Let’s look at the key benefits of digital marketing and the ways online platforms can be used to help grow your business:

  • Using digital marketing techniques, companies can reach a global audience in a cost-effective, scalable, and measurable way: compared to traditional marketing, online marketing is highly cost-effective.

  • Advanced targeting and personalization options: companies can interact and learn precisely what their customers need, and with online marketing, you can use targeting options like age, sex, location, Marital status, interests, hobbies, and so on.

  • geographical boundaries: with digital marketing, organizations can target customers worldwide.

  • Accurate campaign tracking and measurement: It also helps companies reach the right audience at the right time. It’s easy to track the performance and results of digital marketing, while this is not the case for traditional methods. Google tools like Google Analytics, Google Search Console, and Google Ads make monitoring your strategy easy. With Google Analytics, for example, you can track website traffic, user behavior, and website conversions; from there, you will get to know and learn your customer behaviors.

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”

– Sanjay Dholakia, Former Chief Marketing Officer, Marketo.

Are you looking to create a website that can attract more customers? Or maybe you want to set up a Facebook or Instagram campaign to see the results. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business. Book an appointment with us, and we will help you to get there!



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